What are the new features presented at the last edition of ICE in London?
There were many, but it is worth highlighting the new slot games for all regulations (Linkilin, Zeus Stairway, Lucky Carnival, etc.), the NIOBE 3 own sportsbook with all its promotional possibilities and the lottery product that can be managed as an independent module.

Could you describe your presence at the show, and your experience at the booth?
The stand had a large influx of partners and visitors, the truth is that the agenda was full of meetings, presentations and demos. Really a very complete fair.

In commercial terms, what is your evaluation? Did you meet the goals proposed? Did new collaborations or business alliances arise?
The balance has been very positive, we are very satisfied with the work and the results obtained. The objectives of the fair were more than met, although really after the fair we have to work much more to be able to carry out and materialize the agreements. An exciting year is expected, with new collaborations, markets and products.

What aspect can you highlight about the changes and the future of the industry? How do you prepare for it?
Compliance and adaptation to different regulations and security at all levels of the user life cycle will be key to sustainable development, although user experience and customization will be what make the difference between the different actors. To achieve this, process improvement, innovation and flexibility for rapid adaptation to change will be the determining tools.

According to new trends, do you use artificial intelligence for your products, services or user experience?
Yes, AI software is currently used in different departments, especially from a generative and BI point of view to streamline certain processes. The growing trend towards its incorporation is inevitable in relation to the technical aspects under analysis, there is no doubt about that.

Did you have the opportunity to participate or attend any activity related to ICE VOX? Any particular topic you want to highlight?
Of the people in the group who attended the event, there were several who, if they were lucky enough to attend, mainly focused on regulatory and sports betting issues. For my part, I have to confess that the agenda did not allow me to attend, although I would have liked to.

What aspects can you highlight from the last edition in London? And how are you preparing for Barcelona 2025?
Lots of influx, growing weight of online compared to land-based. A great fair that closes a great cycle, on many levels, now Barcelona arrives, we play at home, it will surely be an exceptional event.